At Aimia, we own brands in multiple channels and categories, delighting consumers in and out of the home.
Much Loved Products
With brands at the centre of our business, our much loved products provide hot malty drinks to millions of consumers around the world, our famous chai is savoured by millennials at home and in coffee shops across the UK and Europe and our milkshakes are enjoyed at many venues across the UK. With our reach in mutiple channels, markets and categories, we have the ability to reach consumers in and out of the home.
Horlicks Case Study
The Horlicks brand was acquired in 2018, with the objective to put Horlicks back into the heart of families, in the UK and in other territories we own. Since the acquisition, and with consumer insight central to all plans, Horlicks has rebranded and repositioned, developed and launched global first NPD, won numerous awards and launched into Canada and US markets!
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